Search Engine Optimization for a Successful ECommerce Web Site

"At first I didn't believe I could generate leads in such a competitive industry without the cost of PPC advertising....High Light Designs/VTours Online was able to get our site on the first page of the Search Engines with keyword phrases we never imagined... FFS" read more

"Get Visible and Attract Customers Today" Without Pay Per Click

Optimizing Details

VTours Online - High Light Designs ....Where All the Aspects of a
Successful and Profitable E-commerce Web Site Come Together As One

High Light Designs, Search Engine Optimization allows the World Wide Web
Internet users to locate your Web site without having to know your Domain Name.
We use search engine optimization programs, techniques and strategies to attract
traffic to your business or industry.
The goal of our search engine optimization service is for your site to be highly
positioned and correctly listed within the search engines, as well as convert those
users into your customers/clients.
High Light Designs intent is to achieve high rankings in the organic search engine results to successfully promote your Web site, without the high costs of Adword Pay Per Click Advertising Campaigns.

V Tours Online / High Light Designs and SEO Services

Over 30 Years Combined Experience in
Web Design, Web Development, Programming and SEO Services

Contact The SEO Management Team at High Light Designs For a Free Consultation

Hotel Magazine...The Magazine of the world wide hotel industry
see what they have to say about Search Engine Optimization

Testimonials

"The ZPSD web site deserves recognition for its informational artistic content, it was easy to access and delightful to view." Connie Berlin

"I truly thank you for all the good work you are doing for us. We are really impressed with your professionalism and promptness. Please, keep doing it the way you do." ...AGR/MRA

"In less than 3 months Exotic Custom Paints is holding #1 position without the high cost of pay per click ad campaigns in all US Google Data Centers, Yahoo and MSN ...thanks to High Light Designs SEO Services"

“Thank you for the beautiful pages you have created for us. Your service has brought more customers to our hotel and to our island.” Ignacio Hernandez – Manager Hotel Posada del Mar, Isla Mujeres, Mexico

“VTours Online did a fabulous job for us at El Pueblo Lodge. com. We are so pleased with our visual tour and business has increased noticeably. I can not recommend them more highly.” - Sonja Hayward, Owner El Pueblo Lodge, Taos

"Finally! Now people can see what my resort really looks like." - Manager, Hacienda Del Mar, Panama

"I got my first client from my web site in only a few months after optimization. She Googled and found me. I was pleased. "... Barb T

"Wow! You are good. Very, very good. Those websites are amazingly beautiful and modern! Carol ...mexconnect.com

"Your site for Zuni Public School District is absolutely the most beautiful and moving, but it is also wonderfully efficient, and very easy to use. You all did a great job setting this up. D. R., Office Manager, Oxton House Publishers, LLC...Maine

Flash Websites and SEO

Information regarding Optimizing Flash for Search Engines
A special report from the Search Engine Strategies conference in Dallas, Texas December 11th and 12th, 2002.

Your Macromedia Flash animations may dazzle and impress, but over-reliance on Flash may render your website all but invisible to the major search engines.

Picture this situation. Your web site design firm has just completed a beautiful, functional site designed in Macromedia Flash. The animation in your site navigation is much more attractive, flows more smoothly, and downloads more quickly than the animated GIFs used in previous site designs. Plus, focus groups clearly indicated that your target audience loved the slick, new design. You are all ready to launch your site and promote it in the search engines.

Since crawler-based search engines were primarily designed to index HTML text, web sites built with Flash may be difficult or impossible for crawlers to read.

Three months after submitting your Flash site to the search engines, it is nowhere to be found except for the pay-per-click programs available at Overture and Google. Both Google and FAST Search said that they crawl Flash sites. So why isn't your Flash site easily found in these search engines?

"The search engine listings arena has never been more competitive and crowded. Any site concerned with search engine traffic should have an integrated search engine optimization/search engine marketing plan in place from inception, ESPECIALLY Flash sites, with their inherently unique structural challenges to search engine spiders," said Gregory Markel, Founder/President of Infuse Creative, an entertainment and technology consulting company. "Therefore, a plan/budget to address these issues either at the time of site design or thereafter is still critical."

"I believe the Macromedia Flash SDK, though implemented by FAST, does very little to help Flash sites be found for any keywords base outside the site title tags, which 9 out of 10 times are STILL lacking in purpose!" continued Markel. "I've also been told by an AltaVista engineer that 'it's not a priority' and wonder if the other engines will even bother."

Markel offered a number of guidelines for sites designed in Flash.

1. Question the wisdom in building an expensive Flash site that will deliver next to zero search-engine marketing benefit. Building both a Flash and HTML version of your site can help with search engine visibility since the major search engines should be able to crawl the HTML version of your site.

2. Factor the search engine optimization (SEO) budget into the Flash site budget. Flash sites might have to participate in the pay-per-click programs available at both Google and Overture to get search engine visibility.

3. Think Flash movies, not Flash sites. A site built in HTML, with Flash movies placed inside of the HTML documents, can also have the strong visual impact your target audience wishes to see.

"Clients should not count on their site designers/webmasters to provide a search engine solution, said Markel. "The majority of site designers are not aware of the problem or the solutions of marketing a Flash site. An SEO (search engine optimizer or company/consultant is needed.)"